Use powerful statistics, communicate progress, demonstrate what has been achieved.

Bring it to life with a personal narrative.

The best stories typically include a human interest lead that illustrates how a project has improved people’s lives or made a difference in the specific city, region or country.

Bring results to back up our claim to success.

Start with the “Challenge & Context”, the problem, issue or opportunity that the project / solution has aimed to address. This should relate to one of the major improvement / innovation areas (e.g. resilience, climate and wellbeing, quality of life, natural resources management, capacity to innovate).