Berlin, 20th May 2019 –
FIWARE Foundation e.V., the foundation that aims to reach out, scale up and make a lasting impact for users of their Open Source platform technology, today announced the appointment of Cristina Brandtstetter as its new Chief Marketing Officer, effective June 1.

Cristina will be responsible for leading all of the company’s Marketing and PR activities and will be putting further attention to portfolio and partner activities.

“Cristina brings to FIWARE important expertise and depth of knowledge in marketing, PR, product launch and market access as we further grow globally and extend the offering in our focus industries”, said FIWARE’s CEO Ulrich Ahle. “As a reputed executive in the Industry and Lifestyle sector, she combines decades of experience in platform-oriented business models with major expansion programmes.

FIWARE’s technology was born in Europe but is getting more and more attention and adoption on a global scale. Her extensive international background will also support to maximize our opportunities on all five continents”.

Cristina has a strong track record of success in the global Manufacturing Operations and Central European Lifestyle industries, building out strategic and operational capabilities, leading marketing and B2B partner teams and cultivating strong thought leader relationships across multiple specialties. Her 20 years in software, manufacturing and controlling systems include international operational, marketing and post-merger leadership roles with Siemens and Siemens acquired companies and many years’ expatriate assignments in Belgium, Italy, the US and the UK. She served more than five years in the Lifestyle sector and was retained by McFit as the Country Manager in Italy to build up their country presence, brand awareness and operational back-bone. Most recently, she took over one of Europe’s largest lifestyle chains, INLINE, as the Group COO to run Operations, Change Management, Finance, Marketing, the Franchise partner business, their Consultant group and in-house Academy. Cristina holds a degree in business administration and currently pursues an MBA programme in Leadership and Management.

“There is enormous opportunity for FIWARE that lies ahead. I couldn’t be happier joining the family and helping them and their overall ecosystem to achieve continued success. I am excited to take on this new role and work with a team of excellence and a global thought leader”, said Cristina just a few hours before FIWARE’s kick-off to their 6th Global Summit in Genoa, Italy.

This industry leading conference, which takes place from May 21st to 22nd, brings together all key players and entrepreneurs in the FIWARE ecosystem from around the world, from Platinum and Gold Members to academia, end users and developers and many more accompanied by a benchmark setting sequence of presentations and networking events.