Jun 08 2021


7:30 pm - 9:00 pm



Deep Dive: Smart Tourism & Smart Destinations

During this Deep Dive, the Algeciras Municipality (Spain) presents its digitalization path, boosting the local economy, ecotourism, and astronomical tourism. Marc-Pascal Lehrich (Head of Smart City Integration, Engineering ITS AG) showcases how Bamberg (Germany) redirects their tourists to keep safe and manageable COVID crowds. Badajoz (Spain) presents how they see regional tourism using technology. Dolores Ordoñez (Vice-president, Turistec) will give us an overview of the trends and some keys towards the future in this sector. Finally, Gonzalo La Rosa (Director, Instituto Ciudades del Futuro) will take us to Argentina and Brazil, diving into Intelligent Tourism Systems.

The Agenda

19:30 – 19:45 — “Selling the Stars in Tourism. Algeciras: Astronomic Tourism in Spain” by Begoña Oliva Pérez (Responsible of EU Funded Programs, Algeciras Municipality)
19:45 – 20:00 — “Smart Tourism – Ensuring Health of Tourists after reopening the city post-COVID. A Data and Services Platform 4 Citizens” by Marc-Pascal Lehrich (Head of Smart City Integration, Engineering ITS AG)
20:00 – 20:15 —
20:15 – 20:30 — “DTI: Promoting Tourism Together: Regional Approach to Tourism from Badajoz”
20:30 – 20:45 — “Global Insight Into Trends in Tourism Digitalization” by Dolores Ordoñez (Vice-president, Turistec)
20:45 – 21:00 — “Projects in Brazil and Posadas (ARG) for the implementation of standard data models that apply for each of the types of territories of the destinations, in order to develop their Tourist Intelligence Systems (SIT), a technological platform based on the analysis exhaustive of different sources of information” by Gonzalo La Rosa (Director, Instituto Ciudades del Futuro)




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